China Vitamin Industry Study 2024: Competitive landscape and Strategic Consulting

Vitamins are a kind of low molecular organic compounds necessary for maintaining health, which need to be obtained through diet and other ways, and play a very important role in the metabolism, growth and health of human and animal bodies. There are many kinds of vitamins, and if there is a long-term lack of a certain vitamin, it is easy to cause physiological disorders and certain diseases. According to the classification of physical properties, vitamins can be divided into two categories: water-soluble vitamins and fat-soluble vitamins, fat-soluble vitamins are mainly found in food, such as animal organs, egg yolks, milk and so on. Water-soluble vitamins are found mainly in vegetables, fruits, and grains.

With the development of economy and the improvement of people's living standards, people pay more attention to balanced nutrition and healthy diet, which promotes the continuous growth of vitamin market demand. In particular, the elderly, children, pregnant women and other special groups have a stronger demand for vitamins. From the perspective of the global market, in recent years, the global vitamin market as a whole has shown a growth trend, and the global vitamin market size will be about 15.684 billion US dollars in 2022, an increase of 11.13%.

After years of development, China's vitamin industry has become an important production and consumption market in the world. Data show that from 2019 to 2023, the size of the domestic vitamin market maintained steady growth, growing from $3.5 billion to about $4.09 billion, with a compound annual growth rate of 3.97%. With the rapid development of downstream feed, food, medicine and other industries, the market space for vitamins will be further expanded.

At present, vitamin E has become one of the vitamin varieties with large market capacity and large production and sales, and ranks with vitamin C and vitamin a as the three pillar products of the vitamin series. In 2021, the production of natural vitamin E (100% discount) in China increased from 1,620 tons in 2016 to 3,781 tons and the demand increased from 1,393 tons in 2016 to 3,308 tons. And the demand increased from 1,393 tons in 2016 to 3,308 tons.

As one of the largest vitamin products in the global market, vitamin E is widely used in feed, medicine, food, cosmetics and other industries. With the country's increasingly high requirements for environmental protection, enterprises in the industry must continue to improve their own technology research and development capabilities, further processing natural vitamin E into high value-added products such as succinate VE and acetic acid VE, improve the efficacy and performance of natural VE products, improve the absorption level of the human body, and effectively enhance the added value of natural VE.